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Starting in 2015, Google started ranking websites higher that were "mobile friendly" ahead of those that were not able to display properly on phones and tablets.  In the 2000s, newer design technologies had allowed sites to have different versions for different devices.  This was called "Adaptive Web Design."  This meant that the website developer would have to upload 3 different versions (or more) to allow the right size to be displayed, based on the browser window size. What happens when a website is not responsive?  The easy answer is that the UX/UI (User Experience & User Interface) just isn't very easy to view on a mobile device.  Click here for an example of a website that is neither Adaptive nor Responsive.  If you take a look on your desktop or laptop computer, it's just a very plain, unattractive design.  However, if you try to view it on a smartphone, you really see why this type of old school design is not great for vie ...
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Here we'll discuss the next steps in properly setting up your website for proper SEO. Do you have Google Analytics set up? Are you tracking your primary keyword phrase? Is your website crawlable? Is it indexable? Are you targeting the right keyword phrase? Have you already targeted this keyword phrase? Does your website satisfy the identified search intent? Is your primary keyword phrase in the meta title? Is your meta title click worthy? Can you add modifiers to your meta title? In the last post, we discussed the first 4 steps above.  In this post, we'll cover the next 6 steps. In step 5 above, we talk about targeting the right keyword.  What makes a keyword phrase "right?"  To determine the Keyword Difficulty (KD), you can use a tool like Ahref's Keyword Explorer tool.  Most websites need to target keyword phrases that have a KD of 50 or less.  Anything higher than that will be very difficult for most websites t ...
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When we run a client's website through our 75+ Step SEO Audit, we take notice of a few basic steps that should be completed on ALL websites.  While these steps seem a bit basic, you'd be surprised at how many websites fail to have some of these items checked off the list as being completed.  Let's take a look at the first 10 steps we check as we do our SEO Audit. Do you have Google Analytics set up? Are you tracking your primary keyword phrase? Is your website crawlable? Is it indexable? Are you targeting the right keyword phrase? Have you already targeted this keyword phrase? Does your website satisfy the identified search intent? Is your primary keyword phrase in the meta title? Is your meta title click worthy? Can you add modifiers to your meta title? If you have not set up Google Analytics for your website, how do you know where your traffic is being obtained, and what about the behavior of your site's visitors?  Google Analytics is a free t ...
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